Micro-Credential

The Business of Arenas

Explores the commercial structure of large-capacity venues, including revenue streams, naming rights, sponsorship, food and beverage, and the financial mechanics of arena operation.

Coming 2026

About this module

Who
Arena and live venue professionals
How
Online and self-paced
Recognition
Arenas Europe certificate on successful completion
Per module
€200 members / €295 non-members

The Business of Arenas

Explores the commercial structure of large-capacity venues, including revenue streams, naming rights, sponsorship, food and beverage, and the financial mechanics of arena operation.

Inside the course

Sections, topics and learning outcomes

The course outline will be available here.

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