Leadership & strategic development
MSc Business in Technology (MBT)
A specialist Master’s programme for senior and emerging leaders who want to strengthen their strategic, commercial and technological capability while continuing in full-time work.
Arenas Europe Education
Arenas Europe Education brings together specialist academic learning, industry expertise and peer exchange to strengthen leadership, operational capability and professional skills across Europe’s arena community.
Explore programmesAcademic learning. Industry expertise. Peer exchange.

Designed specifically for the realities of the arena sector, our programmes combine practical relevance with structured professional development. From the Master’s in Business in Technology to focused Micro-Credentials, Arenas Europe Education gives professionals at different stages of their careers the opportunity to build knowledge, broaden perspective and develop the skills needed to respond to the demands of a fast-changing industry.
Learning is rooted in the experience of the sector itself, drawing on the insight of arena leaders, academic partners and professionals across Europe. The aim is simple: to help people perform more effectively today while building the leadership capability the industry will need tomorrow.
Arenas Europe Education: developing the people who will shape the future of Europe’s arena sector.
02 / Programmes at a glance
Arenas Europe Education offers two complementary routes, designed around the needs of professionals working across the arena and live venue sector.
Leadership & strategic development
A specialist Master’s programme for senior and emerging leaders who want to strengthen their strategic, commercial and technological capability while continuing in full-time work.
Focused & flexible learning
Short, focused online programmes for professionals who want to build specialist skills in areas directly relevant to arena operations, from customer experience and safety to ticketing, communications and commercial management.
Both routes are designed specifically for the realities of the sector, combining practical application with structured professional development.

03 / Why education matters
Our ambition is not simply to deliver courses. It is to strengthen the knowledge, confidence and leadership capability of people working across the arena sector, and to create a clearer pipeline of talent for the future.Read Robert’s perspective
04 / Student stories
MBT student story
“Sometimes a simple conversation with another participant can make you look at a problem in a completely different way.”Read the story
MBT student story
“The programme has made me think more critically about what we do as an arena and why we do it.”Read the story
05 / From the arena community
Our industry is changing, and we all need to keep learning. Making time to develop new skills and learn from one another can broaden our perspective and help us take the next step in our careers.
Explore the perspective
The people behind the programme
The people who shaped and launched the MBT and Micro-Credentials programmes.

Chair, Education Steering Group
Senior venue and event management executive with more than 20 years of experience in the live event and entertainment industry. Has led Arena Riga (Xiaomi Arena), Latvia's largest multi-purpose indoor venue, as Chairman of the Board since 2013, overseeing venue strategy, operations, commercial performance and the delivery of major international concerts, sporting events and productions. Combines deep hands-on production expertise, gained as technical director for number of shows and events and local production manager for world-class touring artists, with strategic leadership and international industry involvement through the UEFA Stadium and Security Committee and the European Arenas Association. Recognised for safe, efficient and commercially successful delivery of large-scale indoor and outdoor events.
Arena Riga LLC (Xiaomi Arena), Riga, Latvia
November 2013 - Present
Provides executive leadership for Xiaomi Arena, the country's leading multi-purpose arena for international concerts, sporting events, family shows and corporate events. Sets the venue's strategic direction and oversees all operational, commercial, technical and administrative functions.
Oversees the annual event programme, including the attraction and delivery of major international tours and sporting competitions. Ensures the highest standards of venue safety, security, guest experience and regulatory compliance. Manages budgets, financial performance and long-term investment in venue infrastructure. Builds and maintains relationships with promoters, event organisers, sports federations, sponsors, public authorities and international partners.
Arena Riga LLC, Riga, Latvia
September 2012 - November 2013
Took part in board-level management of the venue, contributing to operational planning, commercial decisions and business development. Supported the transition of event operations experience into executive venue leadership.
Arena Riga LLC, Riga, Latvia
November 2005 - September 2012
Held responsibility for international events and productions hosted at the arena from contracting through to post-event reporting. Negotiated and managed contracts with promoters, production companies and service providers. Planned staffing and coordinated venue teams, contractors and external services for each event. Supervised show days on site, acting as the main point of contact for touring productions and resolving production issues in real time. Prepared event budgets, after-show reports and settlements.
UEFA, Nyon, Switzerland
September 2019 - Present
Contributes venue and event operations expertise to UEFA's work on stadium infrastructure, safety and security standards for European football competitions.
European Arenas Association
April 2016 - September 2022
Represented Arena Riga on the board of the association of Europe's leading arenas, contributing to the exchange of best practice in venue management, operations and industry development.
Self-employed, Riga, Latvia
May 2008 - Present
Technical Director of the Positivus Festival (2008 and 2011 to 2018), the largest music festival in the Baltics with around 30,000 visitors, responsible for site planning, technical production, infrastructure, suppliers and on-site coordination. Main Stage Manager at the Positivus Festival (2010). Local Production Manager in Riga for international tours by Lady Gaga, Foo Fighters and Red Hot Chili Peppers, coordinating local production, suppliers and venue logistics.
X Agency Ltd., Riga, Latvia
November 2004 - November 2005
Handled site planning, coordination of technical services and on-site supervision for outdoor events.
BDG Concerts, Riga, Latvia
January 2002 - November 2004
Managed concert projects from planning and booking through to production and delivery.
Master's Degree in Social Anthropology (not finished)
Riga Stradins University, 2013 - 2015
Master's Degree in Social Sciences
University of Latvia, 1997 - 2004

Former chair, Education Steering Group
Robert Fitzpatrick was appointed President of Arenas Europe (formerly European Arenas Association) in 2025, succeeding Olivier Toth.
As President, he is leading the organisation into a new phase with an expanded remit across education, advocacy and industry leadership. Building on the Association’s 35-year legacy, his vision is to strengthen collaboration across the sector, invest in the next generation of talent and create greater influence across the European arena ecosystem.
A seasoned C-suite executive, Robert has successfully led both public and private organisations for more than 25 years. Until recently, he served as Chief Executive Officer of the Odyssey Trust Company in Belfast, a role he held for eighteen years, before assuming the position of Chair of the Belfast Giants Ice Hockey Club.
Robert has been closely involved with the EAA since 2010, including co-founding the Arena Resilience Alliance with Olivier Toth during the pandemic and most recently serving as Chair of the EAA Education Steering Group.
Throughout his career, Robert’s strategic vision has driven competitive success and led transformational growth across commercial operations, customer engagement and organisational development on an international scale.
In 2023, he was named European Leader of the Year by the European Ice Hockey Clubs Alliance, recognising his leadership, innovation, and influence across the wider European ice hockey community.
Robert holds a Master’s in Business Administration and serves as a Visiting Professor at the Ulster University Business School.

Founding member
Victoria Matthews is the Executive Director of the European Arenas Association (EAA), leading strategic initiatives and overseeing daily operations. She began her career with the EAA in 2012 as Co-General Manager during the Madrid presidency.
In 2015, Victoria founded SEMA4, specialising in enhancing customer experiences for live entertainment venues and has worked with many of Europe’s leading arenas developing experience-led growth strategies.
Victoria holds a Master’s in Business Communication and is a Certified Customer Experience Professional (CCXP).

Founding member
With 30 years in live events and entertainment, Adrian’s career began in hospitality before moving into venue management at Wembley Stadium. He relocated to Belfast in 2000 to join the management team at the then Odyssey Arena, playing a key role in its landmark opening.
Adrian has since held senior roles including General Manager and Chief Experience Officer, before being appointed Chief Operating Officer in March 2025.
Adrian has sat on the Board of W5, where he was instrumental in launching the LANTEC programme - an ambitious initiative transforming teacher professional learning, as well as the Board of the European Arenas Association (now Arenas Europe), where he helped to drive forward the organisation’s strategic pillars, including Education.
Closer to home, he chaired the Tourism NI Venues Group, advising the government on safe and sustainable post-Covid reopening strategies. He also contributes as a Council Member of Belfast Chamber of Commerce and as part of the Maritime Belfast Waterfront Task Group.

Founding member
Vice President of the Management Board at PreZero Arena Gliwice – one of the largest and most modern entertainment and sports venues in Poland, and a leader in green transformation. Together with his team, he is responsible for the arena’s overall operations, sales, and strategic development, with a focus on long-term goals and market positioning.
Previously, he headed the Sales and Marketing Department at PreZero Arena Gliwice for six years. He began his career in the venue industry at TAURON Arena Kraków, where for more than three years he led the sales and marketing department. The teams under his leadership were responsible for event contracting, business development, and building lasting partnerships, which contributed to a steady increase in the number of hosted events.
This is Konrad’s second term on the EAA Board, where he is responsible for the Eastern Europe region. He is also actively involved in the work of Education Steering Group that develops EAA education program.
06 / Latest education news
More information / Your questions answered
Explore our FAQs to learn more about MBT and Micro-Credentials, and find the right route for you.
The MBT is designed for senior and emerging leaders seeking broader strategic development. Micro-Credentials focus on individual areas of arena practice. Contact the programme team to discuss your goals.
The MBT uses blended learning to support study alongside full-time employment. Micro-Credentials are online and self-paced.
To register your interest in the February 2027 MBT intake, contact the education team at management@arenas-europe.com. The application deadline is 10 January 2027. Visit the MBT page for application details.
Register your organisation on the TalentSensus platform to buy courses and manage your team's learning. You will be its administrator and can invite your team once you are registered.
Micro-Credentials are studied online on the TalentSensus platform. The MBT is delivered in partnership with Ulster University Business School using a blended learning model, enabling participants to combine postgraduate study with full-time employment.
Visit the MBT and Micro-Credentials pages for programme information, course outlines and registration details. The Micro-Credentials page also includes the full FAQ about online learning, assessments and the Skills Passport.
07 / Your next step
Apply for or register your interest in the February 2027 MBT cohort, register for a Micro-Credential, or contact the programme team to discuss the right route for you.